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No Free Lunchwith Ndamukong Suh
NFL BIZ TICKER
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
THE ROSTER

Built Different. After.

The athletes who came on the show, plus the founders and operators they're learning from. 49 names, sorted alphabetically.

Andrew Marchand
OPERATOR

Andrew Marchand

The Athletic
1999–present2 EPS
Andrew Siciliano
OPERATOR

Andrew Siciliano

NFL Media
1997–present1 EP
Apolo Ohno
ATHLETE

Apolo Ohno

Team USA
2002–20101 EP
Berna Anat
OPERATOR

Berna Anat

No Free Lunch — Contributor
2018–present3 EPS
Brian Kelly
OPERATOR

Brian Kelly

The Points Guy
2010–present1 EP
Cam Fordham
OPERATOR

Cam Fordham

Get Engaged Media
2018–present1 EP
Cam Jordan
ATHLETE

Cam Jordan

Saints
2011–present1 EP
Candace Parker
ATHLETE

Candace Parker

Sparks · Sky +1
2008–20241 EP
Charles "Peanut" Tillman
ATHLETE

Charles "Peanut" Tillman

Bears · Panthers
2003–20151 EP
Chris Joseph
OPERATOR

Chris Joseph

Wyld
2016–present1 EP
Chris Lyons
OPERATOR

Chris Lyons

a16z (Andreessen Horowitz)
2018–present8 EPS
Clare Hamill
OPERATOR

Clare Hamill

Portland Fire (WNBA)
1981–present1 EP
Dan Le Batard
OPERATOR

Dan Le Batard

Meadowlark Media
1991–present1 EP
Darius Slay
ATHLETE

Darius Slay

Lions · Eagles +1
2013–20251 EP
Dexter Fowler
ATHLETE

Dexter Fowler

Rockies · Astros +3
2008–20211 EP
Gary Vaynerchuk
OPERATOR

Gary Vaynerchuk

VaynerMedia
1998–present1 EP
Greg Olsen
ATHLETE

Greg Olsen

Bears · Panthers +1
2007–20211 EP
Harvey Spevak
OPERATOR

Harvey Spevak

Equinox Group
1999–present1 EP
Israel Idonije
ATHLETE

Israel Idonije

Bears · Lions
2003–20131 EP
Jabari Young
OPERATOR

Jabari Young

Forbes
2013–present7 EPS
Jameis Winston
ATHLETE

Jameis Winston

Buccaneers · Saints +2
2015–present1 EP
Jarvis Landry
ATHLETE

Jarvis Landry

Dolphins · Browns +1
2014–20221 EP
John Celenza
OPERATOR

John Celenza

Cizzle Brands
2019–present1 EP
John Hope Bryant
OPERATOR

John Hope Bryant

Operation HOPE
1992–present1 EP
Jonathan Jones
ATHLETE

Jonathan Jones

Patriots · Commanders
2016–present1 EP
Jordan Palmer
ATHLETE

Jordan Palmer

Bengals · Redskins +3
2007–20131 EP
Karlton Dennis
OPERATOR

Karlton Dennis

Tax Alchemy
2017–present2 EPS
Larry Fitzgerald
ATHLETE

Larry Fitzgerald

Cardinals
2004–20200 EPS
Larry Miller
OPERATOR

Larry Miller

Jordan Brand
1999–present2 EPS
Leonard Fournette
ATHLETE

Leonard Fournette

Jaguars · Buccaneers +1
2017–20231 EP
Marshawn Lynch
ATHLETE

Marshawn Lynch

Bills · Seahawks +1
2007–20192 EPS
Matt Forté
ATHLETE

Matt Forté

Bears · Jets
2008–20171 EP
Mike Cessario
OPERATOR

Mike Cessario

Liquid Death
2017–present1 EP
Ndamukong Suh
HOST
ATHLETE

Ndamukong Suh

Lions · Dolphins +3
2010–202212 EPS
Nicole Lapin
OPERATOR

Nicole Lapin

Money News Network
2003–present1 EP
Osi Umenyiora
ATHLETE

Osi Umenyiora

Giants · Falcons
2003–20141 EP
Prince Amukamara
ATHLETE

Prince Amukamara

Giants · Jaguars +1
2011–20191 EP
Raven Jemison
OPERATOR

Raven Jemison

Kansas City Current
2020–present1 EP
Rich Kleiman
OPERATOR

Rich Kleiman

Boardroom / 35 Ventures
2013–present1 EP
Richard Sherman
ATHLETE

Richard Sherman

Seahawks · 49ers +1
2011–20211 EP
Russell Okung
ATHLETE

Russell Okung

Seahawks · Broncos +2
2010–20200 EPS
Terron Armstead
ATHLETE

Terron Armstead

Saints · Dolphins
2013–20241 EP
Tony Khan
OPERATOR

Tony Khan

All Elite Wrestling
2018–present1 EP
Torry Holt
ATHLETE

Torry Holt

Rams · Jaguars
1999–20091 EP
Tselikis & Lomac
OPERATOR

Tselikis & Lomac

Cousins Maine Lobster
2012–present1 EP
Val Ackerman
OPERATOR

Val Ackerman

Big East Conference
1988–present1 EP
Vernon Davis
ATHLETE

Vernon Davis

49ers · Broncos +1
2006–20191 EP
Vita Vea
ATHLETE

Vita Vea

Buccaneers
2018–present2 EPS
Will Blackmon
ATHLETE

Will Blackmon

Packers · Giants +3
2006–20161 EP