$
No Free Lunchwith Ndamukong Suh
NFL BIZ TICKER
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
Roster
Marshawn LynchATHLETE
RB · #24 · 2007–2019

Marshawn Lynch

Oakland, CA
BillsSeahawksRaiders

Beast Mode owns Beast Mode. Lynch built a brand on his own terms — refused league press conferences, then turned that same posture into a multi-decade brand business that outlasts the playing window.

CAREER
  • 01Super Bowl XLVIII Champion
  • 025× Pro Bowl
  • 031× All-Pro
  • 04NFL Rushing TD leader 2013/14
VENTURES

After the helmet.

Beast Mode Apparel
Founder
ACTIVE
Fam 1st Family Foundation
Co-Founder
ACTIVE
Untaxed Bourbon
Co-Owner
ACTIVE
APPEARANCES

On the show.

EP 79 · 52:31
How Marshawn Lynch Rewrote His Narrative Beyond the NFL
EP 71 · 47:31
How Richard Sherman Beat the Odds On and Off the Field