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No Free Lunchwith Ndamukong Suh
NFL BIZ TICKER
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
VALCowboys franchise valuation hits $11.4B in latest Forbes rankings+7.2%Forbes· 2h
MEDIATKO Group reports Q1 revenue surge of 14% on UFC + WWE bundling+14.0%Sportico· 4h
DEALSaudi PIF reportedly exploring NFL international series partnershipBloomberg· 5h
DEALRussell Wilson signs with Giants — guaranteed money structure leaksESPN· 6h
OWNSkydance's Patrick Soon-Shiong eyes minority Vikings stakeWSJ· 8h
CBANFLPA-NFL collective bargaining talks resume after spring league meetingsThe Athletic· 12h
BETESPN Bet revenue up 38% YoY in Q1 — gaming integration deepens+38.0%Front Office Sports· 14h
BETDraftKings posts $1.4B Q1, raises full-year guidance+9.4%Reuters· 1d
DEALTom Brady's TB12 brand expanding direct-to-consumer footprintWWD· 1d
OWNLarry Fitzgerald's family office adds stake in MLS expansion bidSportico· 1d
NILNIL collective valuations climbing as Power 4 schools restructure+22.0%On3· 2d
MEDIAYouTube Sunday Ticket Q1 viewership up 11% YoY+11.0%Variety· 2d
DEALBills' Highmark Stadium financing closes — $1.5B public-privateBuffalo News· 2d
DEALMarshawn Lynch's Beast Mode Apparel signs Foot Locker distribution dealHypebeast· 3d
MEDIANFL international series adds Madrid game for 2026 seasonESPN· 3d
DEALPlayer equity in alternative dataset startups climbing in 2026Sportico· 3d
Roster
Mike CessarioOPERATOR
Founder & CEO · Liquid Death · 2017–present

Mike Cessario

Los Angeles, CA
Liquid Death

Made canned water cool. Got cans into hands at games before the product was even on shelves. Now one of the fastest-growing beverage brands in the world.

CAREER
  • 01Founded Liquid Death (canned water)
  • 02Reached $1B+ valuation
  • 03Disrupted bottled water
VENTURES

After the helmet.

Liquid Death
Founder & CEO
ACTIVE
APPEARANCES

On the show.

EP 07 · 45:31
Why Athletes Are Obsessed With Liquid Death w/ CEO Mike Cessario